Always a choice A zero alcohol option for two strategic brands in the majority of our markets (accounting for 90% of our business) by 2023 Clear and transparent consumer information on 100% of our products in scope by 2023 Address harmful use 100% of markets in scope have a partnership to address alcohol-related harm Make moderation cool 10% of Heineken® media spend invested every year in responsible consumption campaigns, reaching 1 billion consumers

Embrace inclusion & diversity Gender balance across senior management:30% women by 2025, 40% by 2030] Cultural diversity: across each region at least 65% of country leadership teams are regional nationals by 2023 100% of our managers trained in inclusive leadership by 2023 A fair & safe workplace Fair wage for employees: dose any gaps by 2023 Equal pay for equal work: assessments and action by 2023 Ensure fair living and working standards for third-party employees and brand promoters Create leadership capacity to drive zero fatal accidents and serious injuries at work Positive impact in our communities A social impact initiotive in 100% of our markets in scope Local sourcing of agricultural ingredients in Africa: 50% increase in volume by 2025 Responsible business conduct An effective Speak Up framework Zero tolerance to bribery and corruption